"Most people are not bad on camera. They are just unprepared for it. I spent twenty years behind the lens directing people who do this for a living, and now I help leaders and experts find the same ease in front of it."
Adam Woods
On-camera and executive presence coaching
Be as compelling on camera as you are in the room.
For founders, senior leaders and experts who need to be believed, not just heard.
Selected clients & collaborators
Credibility
CNN Academy trainer. Twenty years directing. Published author. Keynote speaker.
Organisation
CNN
Trains CNN journalists through the CNN Academy
Experience
20 yrs
Directing commercials and TV for major brands
Published
Author
Of a practical guide to camera confidence
Events
Keynotes
Speaker to leadership teams and conferences
Services
Four ways to work together.
01
Executive presence
Command a room, a board or a video call with the calm authority people trust.
Find out more02
On-camera and media training
Interviews, launches and broadcast, rehearsed under real lights with a real crew mindset.
Find out more03
Stage and keynote coaching
Structure, rhythm and delivery for talks that are remembered for the right reasons.
Find out more04
Workshops and webinars
Practical sessions for leadership teams and brands who need a whole bench on form.
Find out moreThe C.A.M.E.R.A. method
A method, not a pep talk.
Calling
Clarity on why you do what you do.
Audience
Who you are speaking to, and what moves them.
Message
One relevant idea, said well.
Empathy
Connection and rapport, even through a lens.
Response
The specific outcome you want.
Action
A practice that compounds.
Showreel
Twenty years behind the lens.
Selected commercials and coaching sessions, 2004 to 2026.See more work
“It surprised me hugely. I came over as articulate and interesting. It gave me a huge amount of confidence and desire to get on and do it.”
The book
Camera Confidence
A director's guide to being yourself when the red light comes on. Drawn from two decades on set and hundreds of coaching sessions, it is short, practical and written to be used the night before you need it.
Pre-order your copyThe journal & podcast
Recent thinking.
From the journal
All articlesStart with a conversation
20 minutes, no obligation & a chat about what you're preparing for.